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Join the Revolution with LAUNCHER LUBE: Calling All Distributors to Partner with the New Automotive

LAUNCHER AUTOMOTIVE, a leading Canadian brand in the automotive industry, has recently launched a new brand of automotive lube oil called LAUNCHER LUBE.

After a successful soft launch at Dubai’s Automechanika 2022 that resulted in signing several sales agency agreements, LAUNCHER LUBE is now fully launched, and is already making waves in the North American, Middle Eastern, and African markets.

LAUNCHER LUBE offers a comprehensive range of lube oil products to cater to the varying needs of automotive engines. The product lines include Conventional, Fully-synthetic and Semi-synthetic options, providing options for different engine types and driving conditions. The quality of LAUNCHER LUBE products is best-in-class, ensuring optimal engine performance and protection.

  • One of the flagship products of LAUNCHER LUBE is the Ultra Premium Motor Oil SAE 0W16, which is specifically designed to meet the highest standards. This advanced motor oil is formulated in Canada to provide Luxury and Sports Cars exceptional protection against chain wear, Low Speed Pre-Ignition (LSPI), and deposit formation, addressing the critical needs of today's engines. LAUNCHER LUBE products are also formulated to meet or exceed the API SP standard, which is the new minimum engine oil standard developed to provide enhanced performance and protection.

API SP is the foundation for the ILSAC GF-6 specification, which sets the benchmark for engine oils. “LAUNCHER LUBE products are designed to exceed these standards, ensuring that customers get the best possible performance from their engines. In addition to meeting industry standards, LAUNCHER LUBE products are also available in various grades to cater to the specific requirements of different engines” commented Chady Abdo, President & CEO of LAUNCHER AUTOMOTIVE.


“The packaging options of LAUNCHER LUBE products are also versatile, with sizes available in 1L, 4L, 5L, 208L and in bulk size, making it convenient for customers to choose the right quantity for their needs. The packaging is designed to be user-friendly and easy to handle, ensuring that customers can use the products with ease” added Mr. Abdo.


LAUNCHER LUBE is actively seeking interested distributors to join their network and help bring their high-quality products to customers worldwide. Distributors who are interested in partnering with LAUNCHER LUBE can send their inquiries to info@launcherautomotive.com. This presents a great opportunity for distributors to align with a brand that is committed to providing top-notch automotive lube oil products.


In conclusion, LAUNCHER AUTOMOTIVE's new brand, LAUNCHER LUBE, has made a strong entry into the market with its premium range of lube oil products. With its fully launched status in April 2023, LAUNCHER LUBE is now available in North America, Middle East, and Africa regions. The brand's commitment to quality, performance, and protection, as well as its dedication to meeting industry standards, make it a promising choice for automotive enthusiasts and professionals alike. Interested distributors are encouraged to reach out to LAUNCHER AUTOMOTIVE to explore potential partnership opportunities.

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